LIGHT UP YOUR WORLD with SELF-LIT PiXELS
LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

What makes OLED unlike anything else?
The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

SELF-LIT PiXELS.
100 million reasons to love OLED.
When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.

OLED puts LED in the shade.
Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

OLED passes with flying colours
Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.

A dazzling display of colour.
LG OLED TVs achieve full Colour Volume thanks to the excellent colour reproduction technology of LG TVs. With 100% Colour Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D colour space that covers the TV's full luminance range. This means that colours remain vivid and lifelike with full saturation no matter how bright or dark the display.

A view found nowhere else.
If you're looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want a TV to be.

OLED Cinema.
Sharp picture for more immersive movie.
LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels deliver movies as the director intended.

Awe-inspiring drama to every genre
Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

The director's vision brought to life.
FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

Get the full range of enjoyment.
LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.

OLED Gaming. Swift response for faster gaming
LG OLED TV is designed for next generation consoles, boosting your competitive edge with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.

Play at the highest standard.
LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics giving you a more lifelike experience and a better chance of winning.

Unseen levels of control.
Game Optimiser puts all your game settings in one place. It automatically adjusts the picture to optimise graphics no matter what type of game you're playing. You can also toggle both NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clearer and smoother with less lag, stutter, and tearing.

OLED Sport.
Smooth motion for more realistic sport
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound is enhanced by the smoothest motion so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

You've never seen movement like this.
Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

Never miss your team play.
Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

A clear home advantage.
Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

OLED Design.
Slim design for more stylish space
LG OLED TV’s world-leading technology becomes even more incredible when you experience the unimaginably thin and light design. Your OLED TV will merge seamlessly and elegantly into any room of your home, enabling the brilliance of OLED wherever you want it.

Designed to stand out.
Picturesque works of art aren't just for walls anymore. The Gallery Stand gives you the freedom to place your TV out and turn your home into a gallery.

Brains that will blow your mind.
At the core of LG OLED TV B1 is the α7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyse and optimise content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

AI Picture Pro
Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.

AI Sound Pro
By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

Entertainment access, now even easier
The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

Magic Remote
The redesigned Magic Remote is more like a magic wand. The ergonomic design is easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.

Magic Tap
You don't have to be a wizard to use Magic Tap. Just tap your LG phone on the remote to mirror streaming content to the TV. You can even cast content stored on your phone and use it to control the TV — this is only possible with LG Smart TVs. You can also reverse mirror content from the TV to your LG phone, and it will even play the audio through your device. It really is like magic.

Enhanced by LG Audio
LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV's Magic Remote to control the sound bar's volume and sound modes*. You also get to enjoy the full potential of your TV's sound engine through the sound bar. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel.

The latest broadcast TV upgrade is built in
LG OLED TVs are ready for NEXTGEN TV. Based on the ASTC 3.0 standard, it's the next major upgrade in broadcast TV, including interactive features, video on-demand, consistent loudness and voice boost, 4K HDR video and immersive audio on select programming, and advanced emergency alerts.