TV when it’s on, Art when it’s off
Watching a drama or a dramatic artwork – The Frame looks just as striking on or off. Thanks to QLED technology, you can experience the brilliance of watching everything in lifelike colour and incredible detail, just as the creator intended.

Designed to look like a frame
Frame-look Design
Because it looks like a real frame, The Frame enhances the surroundings, wherever it is.

Style it your way
Customisable Bezel
The choice is yours when it comes to The Frame. Pick the ideal customisable bezel* colour to work with your taste, home or simply the artwork on display. As they’re magnetic, it’s really easy to swap them whenever you fancy a change.

Add inspiration to your daily life
Art Mode
Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Choose from over 1,200 beautiful art pieces on the Art Store* – from contemporary to classic styles. And with curated recommendations, it’s easy to find what you like. Or showcase precious moments by uploading your photos and creating a slideshow.

See more than a billion colours brought to life
Colour Volume 100%* by Quantum Dot
Whatever you’re watching, it’s all spectacular in stunning QLED quality with over a billion cinematic colours. Only Samsung QLED TVs are certified to provide 100% Colour Volume*. Together with Dual LED technology, memories, movies and art come to life like never before.

Bold contrast and true-to-life colour
Dual LED
Dual LED technology uncovers bold contrast and accurate colour. Brightest whites, deep blacks and all colour in fine detail.

See nothing but the beautiful picture
No-Gap Wall Mount & One Near-Invisible Cable
Mount The Frame flush against the wall to let it blend beautifully with your decor. With One Near-Invisible Cable for all your connections, you won’t have a spaghetti of wires cluttering up your home. So wherever you place your TV, nothing will disturb your view. You can even plug all your multimedia devices into the One Connect Box and keep them hidden away in a cupboard or cabinet.

Make it a stylish design piece
Studio Stand
Think different. Design your home and place The Frame anywhere you like with the Studio Stand. Realise clutter-free living with cables concealed within the stand leg.

Bringing world-class galleries to you
Art Store
Bring beloved classics and contemporary masterpieces straight to your home with your free trial. Becoming a full member gives you unlimited access to art collections and photography, spanning the classics to the contemporary.

Curated art just for you
Auto Curation
The Frame learns what you like and automatically recommends artworks you’d love to see on your wall. It’ll also keep you up to date with new and popular artworks.

Collect your favourites
Favourites
Create your own personalised gallery using favourite art pieces in your living room. Select and mark the pieces you like as favourites and see them all in one place.

Frame your most-loved moments
My Collection
You can easily upload and exhibit your own photography—or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.

Elevate your photos to new artistic heights
Filters
Transform your photos into masterpieces. Choose from six aesthetic filters that give your photos unique new flair

Your art, your way
Matte Options
Now there are more ways to customise The Frame. With Art Mode, you get 7 different types of layout styles and a palette of 10 different colours to choose from. Set up the gallery to suit your mood, making your artwork and photographs look great.

The ideal way to appreciate art all day long
Brightness Sensor
By detecting the ambient light, the Brightness Sensor automatically balances the screen’s brightness and colour tone to perfectly match a traditional art piece.

Senses your presence
Motion Sensor
When you’re in the room, the Motion Sensor detects your presence and turns the screen on, so you can enjoy your favourite art while you’re there. When you leave, it turns off into standby mode to save energy.

Remove the big blank screen
Ambient Mode +
Ambient Mode+ lets you change what you see on-screen. Set it up so the time, weather and news headlines are waiting for you every time you look over. Or have The Frame match the surrounding wall’s colour and pattern to virtually blend in. It's all up to you.

Surroundings change, picture stays pristine
Adaptive Picture
The Frame automatically adjusts its brightness and contrast settings so you get a natural-looking picture even as lighting changes. Just sit back, relax and let The Frame do the work for you.

Catch every word
Active Voice Amplifier (AVA)
Thanks to AI sound, you can listen to everything on The Frame like never before. You’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as The Frame adjusts to the background noise in your room.

Discover just how smart a TV can be
Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Disney+

Mirror it all on the big screen
Mobile Mirroring
Go from watching your favourite show on your mobile device to watching on The Frame. It uses SmartThings to mirror content, and you can even pair it with your Apple devices via AirPlay 2.

AirPlay 2
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Frame right from your iPhone, iPad or Mac.

SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS, the SmartThing’s app makes it easy to connect and enjoy.

Experience more at once
Multi View
Split the The Frame's screen and see what’s on TV and your mobile device at the same time without having to look away. Simply connect your mobile to your TV and customise video size and audio settings to your liking so you can enjoy both on the same screen. On The Frame, you can watch it your way.

Bixby
You can even talk to The Frame. The Bixby voice assistant can go beyond just controlling The Frame. Just ask and get more.

Amazon Alexa
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favourite music, show the front door, and more.

Google Assistant
Easily find and enjoy your favorite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.

Simple and intuitive control
One Remote Control / SmartThings App
The Frame makes your digital life a breeze. Forget fumbling for the right control, with One universal Remote Control linking to your every device. The SmartThings App let you effortlessly access and control your connected devices.